Martin adds accent tables
By Thomas Russell -- Furniture Today, October 19, 2005
At the Market — Kathy Ireland Home by Martin Furniture has a new accent furniture program that coordinates with its home entertainment and office furniture.
In a soft launch of the program at market, Martin is offering several pieces that tie in with its Tribeca Loft collection.
They range from a space-saver table retailing at $179 to a sofa back table at $299. Other pieces include a $219 end table and a coffee table priced to sell at $269. Available in a rub-through black finish, the pieces have shelves, drawers and sliding door space that add both style and functionality.
The company chose to launch the line in conjunction with Tribeca Loft partly because that group is sourced in Mexico. Company officials said the proximity of the production allowed it to get samples to market sooner than if they came from China.
The program is in response to requests from dealers seeking occasional furniture to coordinate with home entertainment and even home office pieces.
"It's just in the early stages," said Karl Eulberg, Martin's vice president of sales. "We are letting our customers know we are stepping out of the box in home office and home entertainment and getting into accent tables. That's where our customers are taking us."
Depending on the success of the program at this market, Martin could match accents with other best-selling home office and home entertainment collections sourced in Asia. Those products are in the development stage and probably will debut at the January Las Vegas market.
"We are starting to develop tables for other lines," said Stephanie Lyndon, Martin's assistant brand manager. "We definitely feel a need from our customers and are finally fulfilling that need. We feel it will really move and be successful."
Kathy Ireland Home by Martin shows in space 702 of the National Furniture Mart building.
-
Fresh product being shown at Vegas market
Jul 20, 2008 -
Array of product on tap for Vegas market
Jan 20, 2008 -
Array of product on tap for Las Vegas Market
Feb 4, 2007 -
Las Vegas product parade
Jul 30, 2006 -
Occasional rides wave
May 21, 2006
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
VIEW ALL GALLERIES
