Pink racecar revs up Serta's cause
By David Perry -- Furniture Today, November 20, 2005
Concord, N.C. — Brent Sherman, son of Serta International President Bob Sherman, was pretty in a pink racecar here. He was pretty fast too.
In honor of Serta's partnership with the Susan G. Komen Breast Cancer Foundation, the younger Sherman painted his No. 10 car pink rather than leaving it in its traditional silver Serta color. The car also sported the Komen Foundation logo and a picture of the new "Collector's Edition" pink Counting Sheep introduced by Serta.
That sheep had plenty of get-up and go. Sherman, racing in a NASCAR Busch Series event at Lowe's Motor Speedway here, finished an impressive 13th in the race last month.
"I'm proud that Serta has stepped up and gotten involved with such a great cause," said the younger Sherman, a rising racing star who joined the Busch series this year. "Breast cancer affects millions of people across the country each year, so I'm more than happy to get behind the wheel of a pink car if it helps to raise awareness of the Komen Foundation and all its programs."
The car made its one and only run in October to boost National Breast Cancer Awareness Month.
Serta joined forces with the Komen Foundation in September to form the Counting Sheep for the Cure partnership. The company donated $290,000 to fight breast cancer, and is offering limited-edition pink mattress sets for the rest of this year.
The new pink mattresses feature "For The Cure" ribbons in the ticking. With the purchase of any Perfect Sleeper mattress — pink or otherwise — the buyer gets a free pink Counting Sheep plushie, as the stuffed animals are called. That promotion started in September and runs through the end of the year.
"We are both honored and excited to be working with the Komen Foundation," said Bob Sherman. "The Komen Foundation has an outstanding record of initiating first-rate research projects and providing effective community programs that will help fight this devastating disease. Serta shares in the foundation's commitment to find a cure for breast cancer, which tragically will claim more than 40,000 lives this year."
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