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Methodology

By Furniture Today Staff -- Furniture Today, December 25, 2005

Furniture/Today market research worked with Easy Analytic Software Inc. to develop sales estimates and projections for U.S. furniture and bedding sales.

2005 sales estimates for each product category were developed by Furniture/Today market research based on data available through November 2005 and are subject to revision as additional data become available. Current estimates are based on information from the Department of Commerce, the International Trade Commission, sales estimates from manufacturers and retailers, Furniture/Today's Consumer Buying Trends Survey, Upholstery and Case Goods Style surveys, the Furniture Store Performance Report and discussions with industry executives and analysts.

Segment figures were aggregated by F/T and statisticians at EASI. EASI matched demographic data (for example, age and income) gathered by Furniture/Today's Consumer Buying Trends survey against other data sources, such as the Bureau of the Census, the Department of Justice, the National Center for Education Statistics and the Department of Labor, using a series of statistical models to develop estimates by metro markets.

EASI's highly accurate models are regression curves based upon a variety of factors designed to forecast changes that include growth and the interrelationship of variables. EASI's projections for 2010 are designed to forecast the changes that statistically adjust for household income, age by race and sex, group-quarter population, births and deaths, among numerous other updating and forecasting factors.

Spending forecasts assume a national rate of inflation that does not vary from one location to another.

Data are given for Core-Based Statistical Areas, or CBSA, defined as a geographic entity consisting of the county or counties containing one or more cores (urbanized areas or settlement clusters or both) that together have at least 10,000 population, plus adjacent counties having a high degree of social and economic integration with the core(s), measured through commuting patterns.

Within this broad definition, large metros, called Metropolitan Statistical Areas, have at least one urbanized area of 50,000 or more population. Small metros, called Micropolitan Statistical Areas, have at least one urban cluster with a population of at least 10,000 but less than 50,000. Both designations include adjacent territory that has a high degree of social and economic integration with the core, measured by commuting ties. The designations are mandated by the U.S. Office of Management and Budget and are used by government agencies for statistical reporting purposes.

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