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More reports available

By Furniture Today Staff -- Furniture Today, December 25, 2005

Furniture/Today and Easy Analytic Software Inc. have prepared sales estimates and projections for total furniture and bedding sales, as well as estimates and projections for individual product categories, in a series of Product Potential Reports. Each Product Potential Report gives estimated 2005 sales, projected 2010 sales, with percentage change for a specific product (for example, recliners or master bedroom) for more than 900 metropolitan areas. Each one also has state-level data for the product. Product Potential Reports may be ordered online at www.furnituretoday.com.

Product categories available are:

• Master bedroom

• Youth, other adult bedroom furniture

• Kitchen, dinette furniture

• Dining room furniture

• Entertainment furniture

• Curios

• Cocktail, end, coffee, sofa tables

• Desks, other home office furniture

• Stationary sofas

• Stationary chairs

• Reclining chairs

• Swivel, glider rockers

• Motion sofas

• Sofa-sleepers, futons

• Mattress, boxsprings

• Infant furniture

• Porch, patio, pool, outdoor furniture

• Area rugs

• Lamps

• Wall décor

• Decorative pillows

Also available are Metro Potential Reports that give the spending estimated in 2005 for each of the product categories listed above for the metro, along with projected spending in 2010. Armed with this information, retailers can calculate their own share of market in their trading area.

In addition to home furnishings spending estimates, Market Potential Reports also give demographic information on the metro area, including breakdowns by age, income and ethnicity, similar to that shown in the "Anatomy of a market" on page 10, showing how these are projected to change over time.

EASI also makes available a software program that allows users to access both Product and Market Potential Reports, as well as do custom reports on specific criteria. Visit the Research page on Furniture/Today's Web site and click on EASI to learn more.

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