Bernie & Phyl's promotes Jay Leno, Sealy

Store gives show tickets for sleep tests

Ray Allegrezza -- Furniture Today, August 24, 2009

Comedian and TV host Jay Leno greets Bernie and Phyllis Rubin, founders of Bernie & Phyl’s Furniture, during a visit to Boston. The store gave away tickets to his stand-up show as a Sealy promotion.

BOSTON — Here's a good connection: People are used to going to sleep after watching Jay Leno's late-night "Tonight" show, so let's use him for a mattress promotion.

That's just what Bernie & Phyl's Furniture did when Leno came to town for a stand-up comedy show at the Emerson Cutler Majestic Theater in Boston. The store gave away 1,000 free tickets to the show to customers who took a Sealy Posturpedic sleep test at any of the Top 100 chain's six area stores.

Leno, meanwhile, is switching to prime time and will premiere his new "Jay Leno Show" on NBC Sept. 14.