JCPenney sets private-label home line
By Furniture Today Staff -- Furniture Today, January 22, 2006
Plano, Texas — JCPenney last week said it plans to launch this year a new store-brand line of home goods, the JCPenney Home Collection, with accessories, top of the bed and furniture designed for the modern, relaxed customer.
The national department store chain gave few details and has scheduled a press conference this week.
The retailer said the accessories and top-of-bed merchandise will be offered in February in all three JCPenney channels: stores, catalog and Internet. The furniture, to launch by fall, also will be available in the three channels.
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