Furniture/Today underwrites Pinnacle design awards
By Furniture Today Staff -- Furniture Today, February 20, 2006
New London, N.C. — Furniture/Today will be the major underwriter this year for the American Society of Furniture Designers' 11th annual Pinnacle Design Achievement Awards.
"Furniture/Today is proud to have served as one of the judges for this worthwhile award for a number of years. Now, we are looking forward to becoming much more involved in our new role as the major underwriter," said Ray Allegrezza, editor in chief.
The newspaper will provide advertising and coverage to facilitate and expand the Pinnacle call for entries, and will participate in the planning and execution of the awards banquet in October.
ASFD's vice president and president-elect, Jack Lewis, an independent furniture designer from Grand Rapids, Mich., is the team leader for the 2006–2007 Pinnacle Committee.
"Everyone at ASFD is very excited about this new partnership with Furniture/Today, and we look forward to the continuing support of all of our long-term sponsors as well," said Lewis.
Christine Evans, ASFD's executive director, said, "We are confident that Furniture/Today's close involvement with this important Pinnacle sponsorship will greatly benefit ASFD (and help us reach the awards') fundamental goals."
The purpose of the Pinnacle awards is to generate and support innovative, high-quality design, while increasing the recognition of furniture designers. The awards honor designs that are produced in large numbers for sale to consumers through retailers.
The 11th annual Pinnacle Awards will be kicked off with a poster and call for entries in March. The deadline for entries will be Aug. 3, almost a month earlier than in previous years.
The awards banquet will be held during the High Point fall market, but on Wednesday evening, Oct. 18, rather than on Friday because of the new market schedule. Additional information on other participating sponsors and a list of the 12 Pinnacle judges will be released in a few weeks.
For more information or to receive a free 2006 Pinnacle poster and call for entries, contact Evans at (910) 576-1273 or by e-mail at info@asfd.com, or visit www.asfdpinnacle.com.
