Kaymed senses success in the air for nest-like foam
By David Perry -- Furniture Today, March 13, 2006
Dublin, Ireland — An Irish visco-elastic bedding producer is now speaking with a Japanese accent.
Kaymed, based here, is introducing a new look — and new shape — in visco bedding with Memory Nests, which take much of the visco out of the beds and replace it with air.
The nests resemble cells. They are six sided and, being made of visco foam, are temperature and touch sensitive. But their unique shape gives the bedding a unique feel. The air displacement and contouring effect of the visco cells create a sensation of flotation sleep, according to the company.
Each mattress core consists of more than 70% air. One of the original aims of the product was to reduce weight in the mattress, making it more accessible for the medical community. The new cell design produces superior pressure-mapping results, an indication of the new levels of comfort it provides, the company said.
The design also is said to promote the maintenance of a constant and comfortable body temperature.
Kaymed calls the new type of visco bedding Numuru, which is Japanese for sound sleep.
The three beds in the new collection retail from $2,800 to $3,600.
"The Numuru Flotation Sleep system, through a combination of the Memory Nest Core and Kaymed's superior visco, provides the ultimate flotation effect," the company said.
Company Director David Woolfson, who developed the Memory Nest technology, said Kaymed uses "a novel way of engineering the memory foam in the form of Memory Nests."
The new product got off to a strong start at the recent Las Vegas market. "There was a real buzz about it in Las Vegas," Woolfson said.
Solomon Woolfson, Kaymed's chief executive, said the Numuru bedding typifies the direction Kaymed is pursuing.
"We are doing things others are not doing and we are developing all the time," he said. "We don't want to be a look-alike. We are looking at ourselves and what we can do. We have made a fairly big impact for a little company in Ireland."
