Everton launches furniture store
By Furniture Today Staff -- Furniture Today, March 13, 2006
Twin Falls, Idaho — Everton Mattress Factory Direct, based here, has opened an 11,000-square-foot furniture and bedding store on Pole Line Road in Twin Falls, its first full-line furniture store.
The new store, called Everton Mattress and Furniture Gallery, features Berkline and BenchCraft upholstery, Serta and Tempur-Pedic bedding, and the company's own factory-direct Health Tech mattress line.
The unit is a prototype for future stores, and includes a home theater experience room with Berkline upholstery.
The new furniture store also has a large bedding department.
"The store has been well received and the feedback from our customers has been tremendous," said Chris Sanders, Everton's vice president of sales and marketing.
Fifteen-year-old Everton operates eight sleep shops in Idaho, Oregon and Montana.
