Just the Stats: Youth Bedroom
Furniture/Today Market Research -- Furniture Today, August 28, 2009
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, youth bedroom. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Bedroom retail sales
| 2008 estimated spending in $billions | % of total furniture and bedding market | % change from 2007 |
Master bedroom | $8.3 | 11% | -11.9% |
Youth, other adult bedroom | $4.6 | 6% | -7.0% |
Total Bedroom | $12.9 | 17% | -10.2% |
Source: Easy Analytic Software and Furniture/Today market research
Youth bedroom in furniture stores
- • Accounted for 2% of furniture store sales for fiscal year 2007.
- • Accounted for 3% of selling space in furniture stores in 2007.
- • Median SKUs, 6, and median number of lines, 2.
- • Median best-selling price points for a twin bed, $349.
Youth bedroom style trends
- • American country and Contemporary styles claimed the top spots in market share of units sold at 39% and 38% for low price points ($179 and below, for a twin bed, priced at retail).
- • American country, 31%, was the unit market share leader at middle price points ($180 to $499 for a twin bed, retail). Cotemporary and Other traditional shared second place, both at 21%.
- • At high price points ($500 and above for a twin bed, retail), Asian claimed the lead spot of unit market share at 29%, followed by American country at 23%.
- • Pine, 22%, and Oak, 21%, jockeyed for the top spot as unit market share leader for best-selling wood or finish at low price points ($179 and below, for a twin bed, priced at retail).
- • Oak scored as unit market share leader at middle price points ($180 to $499 for a twin bed, retail).
- • Cherry took the top spot of unit market share at high price points ($500 and above for a twin bed, retail).
- • Features of Youth bedroom styles that retailers thought were gaining favor with consumers included nickel or pewter hardware, TV-compatible dresser/chest and platform beds.
- • Features thought to be losing favor with consumers were poster or canopy beds, brass hardware and self-closing drawers.
- Source: Furniture/Today Case Goods Style Survey, 2008
- To purchase full copies of the special reports referenced above, click on the links below.
- Bedroom furniture product potential report, February 2009
Furniture store performance report, September 2008
Case good style survey, July 2008
Talkback
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