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High Point exhibitors can get help with press

By Furniture Today Staff -- Furniture Today, August 31, 2009

HIGH POINT — The High Point Market Authority says it has negotiated discounted rates with PR Newswire on packages of services to help market exhibitors connect with the media.

Exhibitors can use the services to distribute press releases about their product introductions to thousands of media outlets nationwide, according to market officials.

PR Newswire also will host an online news center dedicated to this fall's High Point Market, with links to market news releases. It will be available from www.highpointmarket.org, www.eventnewscenter.com, www.prnewswire.com and www.prnewswire.com/media.

PR Newswire's services also include online news distribution to more than 5,000 Web sites and news portals, social media tagging, enabling viral sharing of the content in networks such as del.icio.us, Digg and Twitter, and measurement reports. Photos are even sent to New York's Times Square for Reuters to show on its big digital display board.

“In conjunction with the PR Newswire agreement, we are also offering an electronic press kit option on PR Newswire at a special HPMA rate,” said Market Authority President and CEO Brian Casey. “Designed to serve as both a press kit and a virtual booth all in one, electronic press kits include a national news advisory announcing the kit, storage of up to 20 files, an appointment booking feature and more.”

Electronic press kits will be available in the market's Online Press Center at www.highpointmarket.org.

All market exhibitors are also invited to post press releases about their product introductions, along with product photography, to the High Point Market's Online Press Center for journalists, at www.highpointmarket.org/presscenter/presscenter.aspx.

Information about the packages of newswire services is available from Shannon Kennedy, Market Authority director of marketing, at (336) 869-1000 ext. 230.

As it does each market, the Market Authority will distribute exhibitors' press kits, free of charge, to members of the media in the market's Media Center. The center will be in a new location this year on the plaza level of Showplace West, 101 S. Main St.

In addition, the Market Authority has posted the fall 2009 edition of its popular Exhibitor Marketing Kit to the market Web site, where it is available for download.

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