Copeland readying initial Wright collection for April
By Jeff Linville -- Furniture Today, March 19, 2006
Scottsdale, Ariz. — Case goods producer Copeland Furniture has signed a licensing deal with the Frank Lloyd Wright Foundation to market furniture collections based on the famed architect's designs.
Copeland will introduce the first reproductions in April, drawing from Wright's Prairie period, 1899 to 1910, which has similarities to Mission, Arts & Crafts and bungalow styles.
The company will feature the collection in a dedicated gallery in its expanded space in the International Home Furnishings Center, D-527.
The Wright foundation's archive has 22,000 drawings, including those for more than 1,000 pieces of furniture, said Doug Volker, the organization's director of licensing and product development.
Cassina USA had held the license for furniture, but focused on standalone pieces such as reproductions of the designer's barrel chair, said Volker. Since buyers were asking for full room settings, the foundation began thinking of a new partner as Cassina's license ran out at the end of 2005.
Tim Copeland, founder, president and CEO of Copeland Furniture, said, "They shopped the market and they came to us.... We think it's a huge vote of confidence for us. It's the quintessential American brand."
Volker said Copeland was selected for its high-quality product and its willingness to make complete collections at affordable price points. Also important were "Tim Copeland's enthusiasm, 30 years of manufacturing experience, modern factory, interaction with his dedicated staff plus his outstanding marketing plan," Volker said.
Copeland's April Wright introduction will include a full dining room, occasional tables and a bedroom group. Also on tap are loose-cushion and exposed-wood upholstery. In all, 16 pieces will be shown, with more already in the pipeline. Late August or September is the target ship date for April introductions.
"We will work with dealers who are best suited to handle a range of American classic hardwood furniture and who are able to commit adequate floor space," Copeland said.
The manufacturer will require a retailer to install at least a 600-square-foot gallery.
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