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Select Comfort opens 400th store in Reno

David Perry -- Furniture Today, March 26, 2006

Minneapolis — Airbed manufacturer and retailer Select Comfort has reached a milestone, opening its 400th store.

Company officials participated in grand opening celebrations March 15 for the Select Comfort store in the Summit Sierra lifestyle center in Reno, Nev. It is one of as many as 45 store openings on tap for the company this year, officials said.

"This is an important milestone and signifies Select Comfort's long-term commitment to expanding distribution, building brand awareness and bringing innovative new products to market," said Keith Spurgeon, senior vice president of sales and general manager at Select Comfort.

The Summit Sierra store represents Select Comfort's 22nd lifestyle center location, a type of retail format that is an increasing focus for the company as it aims to grow its presence to more than 600 company-owned U.S. stores.

Select Comfort's company-owned stores are the largest channel of distribution for the airbed kingpin. It also sells through other bedding retailers, through direct marketing, and on the Internet at www.selectcomfort.com.

The company is the No. 1 bedding retailer in the country, according to Furniture/Today's list of the Top 25 Bedding Retailers.

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Select Comfort opens 400th store

Mar 15, 2006

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