Notable ads from past
By Furniture Today Staff -- Furniture Today, March 26, 2006
Elk Grove Village, Ill. — In a 1936 Good Housekeeping ad, Spring-Air (which carried the hyphen in those days) promoted a "2-layer" mattress with a "pliant, tuftless pad" on top of a "separate, Karr sleep unit." This type of construction, which anticipated today's pillowtop mattresses, puts all the padding on top, "where it can be fluffed up at will. This leaves the mattress spring construction free from binding and cramping," the ad notes. It adds that more than 90% of all two-layer mattresses are Spring-Air models.
That ad also is notable in that it prominently features a 15-year guarantee for the Karr sleep unit. Prices in the Spring-Air line range from $24.50 to $49.50, the ad says.
A Spring-Air ad from 1949 makes the claim that "you can actually get more rest from every hour by sleeping on Spring-Air. This is the same fine sleep equipment used in more than 2,000 leading hospitals and over 1,000 fine hotels where comfort and lasting quality are of first importance."
That ad also shows pictures of various consumers enjoying the "Controlled Comfort" feature of Spring-Air bedding.
That feature allows the mattress to gently conform to the body's contours, yet still provides needed sleep posture support, the ad says.
That kind of ad copy would fit right in these days. So would the offer for consumers to write for a guide "to buying better bedding."
The bedding industry's ongoing push to sell better bedding is firmly rooted in the past, the ad archives of collector Samuel Chase demonstrate.
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