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BailComm, Symetri join forces for Web programs

By Furniture Today Staff -- Furniture Today, April 9, 2006

Greensboro, N.C. — Seeking to leverage their strengths, BailComm and Symetri Corp. are joining forces to design, create and manage Internet-based marketing programs for furniture companies.

New York City-based BailComm specializes in newsletter publishing and retail events. The company delivers customized communications via printed newsletters, live seminars and the Internet.

Symetri is an Internet marketing firm specializing in interactive, behavior-based marketing strategy development, search engine optimization, Web site tracking and analysis, and Web application design and development.

"Progressive companies already realize the vast potential of Internet marketing," said Michael Bailenson, president of BailComm, formerly Bailenson Communications. "We are thrilled to partner with Symetri (because) they offer the technical solutions to communications challenges and understand the behavioral and targeted marketing objectives."

Ron Jones Jr., chief executive at Symetri, said he liked what BailComm offers the partnership with its customized content.

"Whether it is in print, in person or via e-mail-based newsletters, (BailComm) drives a very focused and personalized form of direct marketing and adds excitement and passion to the home furnishings purchase," he said.

Broyhill, Lee Inds., Carter Furniture and American Leather are among Symetri's 25 or so furniture customers.

Started in 1999, Symetri also serves the banking industry.

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