Pier 1 hires Hunter as EVP-marketing
October 4, 2013,
Hunter, with more than 15 years of marketing experience, most recently was senior vice president of marketing and acting chief marketing officer for JCPenney in Plano, Texas. While there, he led strategy, research, creative, media, customer relationship management and digital direction for the department store company's brands.
Earlier, he was chief marketing officer and group president with Kellwood Co., a portfolio company of Sun Capital Partners that designs, manufactures and markets premier fashion brands. Before that, Hunter worked with PMK/HBH/Momentum Worldwide, the promotional marketing arm of Interpublic's McCann Worldgroup, and Creative Artists Agency.
"As we look to the future and continue the development of our omni-channel business, 1 Pier 1, strategizing and effectively implementing the breadth and complexity of marketing activities is vital for our success," Pier 1 President and CEO Alex Smith said in a release. "Eric's broad marketing experience in retail makes him well equipped to take on this pivotal leadership position."
Most Viewed Articles
Related Content By Author
Mid-August news features acquisitions, Amazon and avenues of growth
Furniture Retail Solutions
Over the past year, our editorial team has been on the road, studying retail – what's working and what challenges even the most established retailers face. Born from these studies is Furniture Retail Solutions – a multi-part series addressing common problems retailers face. Read our first two articles:
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* Why buying mattresses online is harder than consumers think
* How RSA can capitalize on the adjustable base boom