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  • Thomas Russell

Palmetto forms new division

Palmetto forms new divisionPalmetto Home’s Durango bedroom includes this panel bed, which is made with acacia solids and veneers in a dark wire-brushed acacia finish.

GH POINT - Case goods importer Palmetto Home Furniture has formed a new division that will showcase transitional and contemporary product geared toward younger consumers.
     Modern View by Palmetto Home will include two new collections with bedroom, dining room and occasional and two new standalone bedrooms, set to debut at next month's High Point Market.
     The looks are mostly contemporary and transitional, a departure from the coastal lifestyle themed styles in the company's licensed Panama Jack line.
     The Reid collection is made with pecan veneers in a matte charcoal finish with light gray undertones. Case pieces feature slat motifs, beveled drawer fronts and an open runner to support end panels. The slat motif is repeated on a panel headboard.
     Four-piece bedrooms retail at $1,699, while a leg table and four chairs retails at $899. Other signature pieces include a sideboard and bookcase units that can be positioned on either end of the sideboard.
     The Henderson collection is made with pecan veneers in a wirebrushed coffee finish. It also uses mixed media elements such as woven abaca as seen on a panel bed and chairs. The woven panel bed retails for $599. There are also two dining tables, a leg version and a round counter height version that has woven barstools.
     The two bedrooms are called Sexee Sadee and Durango.
    Sexee Sadee is made with walnut veneers and features reversible mirror panels on drawer fronts, giving it a sleek glam appeal. A four piece group retails at $1,899.
     Durango is a contemporized rustic bedroom made with acacia solids and veneers in a distressed cocoa finish. Various exposed dovetail and mortise and tenon effects on case pieces and on the headboard and footboard of a panel bed give the group a chic, constructed look. A four-piece set retails at $1,999.
     This is Palmetto Home's second launch of product outside the Panama Jack line. Last fall it launched a bedroom and dining room collection called Sahara that is currently shipping from Indonesia and also is available from the company's North Carolina warehouse.
     The new contemporary collections will be shown in a 3,000-square-foot space on the fifth floor of Market on Green next to the company's Panama Jack space.
     Company President Stephen Giles said he launched Modern View to expand the company's style offerings beyond the usual for Panama Jack.
     "It is a business within a business focusing on contemporary," he said. "Panama Jack is very casual and coastal and this gives us an avenue to be a viable resource in a growing category for our existing customers and future customers."
     The new Modern View collections will ship on full and mixed containers out of Vietnam and Indonesia and are expected to hit retail in the spring. Strong sellers also are expected to ship out of the company's domestic warehouses.


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