Safavieh showing new rug collections in New York
Thomas Lester -- Furniture Today, September 23, 2013
NEW YORK — Home décor vendor Safavieh has several new rug collections debuting at this week's New York Home Fashions Market.
The collections will be shown at Safavieh's new trade showroom space at 902 Broadway on the mezzanine level of the signature Safavieh Home Furnishings home gallery in Manhattan.
This is among several designs Safavieh will introduce in the new Pantone yellow called Freesia, which is projected to be a top seller in spring 2014 apparel collections.
The company is expanding its hand-woven wool Dhurrie collection with 25 new graphic geometric designs styled to coordinate in color and scale with more than 50 introductions to the company's growing Courtyard and Veranda indoor-outdoor rug collections.
In New York, Safavieh is showing two dhurrie qualities for the first time, each hand-woven of wool in India. The new dhurrie 600 range retails for $440 and standard Safavieh dhurries retail at $280 in the 5 by 8 size. Courtyard and Veranda indoor-outdoor rug collections retail at $160 for a 5 by 8.
"We project a major shift to contemporary and modern furniture next year and our new emphasis on bold geometrics and oversized florals reflects that trend, as well as the consumer's desire to coordinate color and pattern in indoor and outdoor spaces," said Cyrus Yaraghi, a Safavieh principal. "We find that Moroccan-inspired designs currently offered in these collections have become decorating staples. We have therefore expanded on our signature pastel palettes with Moroccan patterns in the newest fashion colors: yellow, gray, red, and black with white for spring 2014," he said.
Safavieh has also added to its wool Soho, Cambridge, Chatham collection with more than 100 new SKUs. All are hand-tufted in India. In the 5 by 8, Soho and Chatham retail at $360 and Cambridge retails at $320.
The company's power-loomed Porcello collection, which is made of polypropylene in India and retails for $199 for a 5 by 8, has been expanded with 30 new designs including abstract geometrics and oversized blossoms scattered across contrasting grounds.
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