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Las Vegas Market seminar schedule

LAS VEGAS - Educational seminars at the summer Las Vegas Market, July 29-Aug. 2, will give buyers a chance to take in an array of ideas, advice and information about the home furnishings business. Here's a rundown of the dates, times and locations. All seminars are free to marketgoers.

Monday, July 29
9-10 a.m.
Dancing Your Way to Success
Presented by Steve Boodakian and Sy Mahfuz of The Mera Group. This interactive seminar is for rug retailers and design professionals to learn how to move forward together to grow their businesses. Boodakian and Mahfuz will discuss what each of the partners must bring to the "floor." LVDC Seminar Room C-176

9-10 a.m.
First Time Buyers Orientation
Take advantage of this special orientation, designed to help maximize your buying time and inform you about the many resources, destinations, seminars and events the market has to offer. Surya Seminar
Room C-444

9-10 a.m.
There Is No App for Comfort
Shoppers today look for what they want online, run to the closest store, and want to get in and out before you can say "babysitter!" The shopping experience is moving from tactile to virtual and you can end up with missed opportunities to sell them accent pieces, or product for an additional room. Consumers need to

be hit with the idea at your website that a purchase decision cannot be made unless they walk in and "test drive" that recliner or sleeper sofa. This seminar will show buyers ways to get customers to put down their mobile devices and become active in their search for comfort. RRC Seminar Room B-1050

10-11 a.m.
First Look: Home Furnishings
Presented by Julie Smith Vincenti of Nine Muses Media and Emily Henderson, stylist and HGTV personality. Market week kicks off with this market must-see for retailers and designers looking for a fast track to the hottest new furnishings products debuting this season. World Forum, Building B, 16th Floor

10:30-11:30 a.m.
Old School vs. New School Marketing
A lot of people talk about old school vs. new school marketing. Which works better? Social media is for the younger crowd; newspaper is for the older customer and what

Kyle DoranKyle Doran
the heck are Pinterest, Vine and Instagram? Brothers Kyle and Kevin Doran dare buyers to take on the longstanding battle of younger brother versus older brother. However, this time the spat is over how to utilize old school media versus new school media. RRC Seminar Room B-1050

11 a.m.-noon
Merchandise for Small Space Design Can Equal Big Profits
Presented by Christopher Grubb of Arch-Interiors Design. Beverly Hills Interior Designer Christopher Grubb, whose family was in retail for over a century, discusses market trends in furnishings and décor techniques that maximize the look and feel of smaller living spaces. Seminar Room C-176

12:30-1:30 p.m.
Driving Traffic & Increasing Tickets with a Private Sale - Best Practices
Looking for an opportunity to drive traffic and increase sales? Private sale events have been a proven way to fill your parking lot, but also a way to boost loyalty with your best customers. Here's the solution to help you create your own private sale. When done well, private sales build customer relationships and enhance your reputation and your bottom line. Learn the most vital keys to a successful private sale, and ask questions of the experts at GE Capital. RRC Seminar Room B-1050

1-2 p.m.
The Five Money Secrets of Successful Designers and Retailers
Presented by Terri Taylor, CEO of Design Biz Blueprint. Taylor will help interior designers and retailers identify the personal behaviors that prevent them from attracting upscale clients and the jobs that they desire. She will provide important insights that will help reveal how to prevent consistent undercharging and over-delivering of products and services. LVDC Seminar Room C-176

1-2 p.m.
From Blogs to Business
Join The Decorista, Dallas Shaw and Coco Kelley creators as they discuss how their blogs shaped their businesses and kept them growing. This panel of talented female bloggers, moderated by Rue Magazine's Crystal Gentilello, will focus on how important social media is for business, as well as how to grow an online presence. Surya Seminar Room C-444

2-3 p.m.
Selling Premium Easy as 1-2-3
In a race to the bottom of quality and price, salespeople and sales managers are having an increasingly difficult time differentiating and selling high quality products. Learn the three ways to sell premium home furnishings that will increase top line sales and average ticket sales in your showroom.
RRC Seminar Room B-1050

3-4 p.m.
The Feng Shui of Modern Interiors


Presented by Michael White-Ryan and Pamela Edwards of Language of Space. Learn about how to design a house plan, see before and after photos and discover how to energize a space by adding specific colors and shapes in the living, dining and bedrooms. Surya Seminar Room C-444

3-4 p.m.
Design for the Client - For Her Purse, For Her Health, For Her Future
Presented by Angelo Surmelis and Susan Inglis of the Sustainable Furnishings Council. Sustainability is a complex issue, especially since we are a global manufacturing industry. But these industry luminaries take sustainability issues into account as they design for their client and her budget, family's health and her future. LVDC Seminar Room C-176

3-4 p.m.
Email Marketing for Your Business
Who doesn't check his email? We'll teach you to use email marketing to engage with your clients in an easy way, personally and at the right moments. World Forum, Building B, 16th Floor

3:30-4:30 p.m.


Building Up Your Sales Team
There are huge differences in the performance of salespeople from store to store and even on the same sales floor. It is up to us as owners and managers to manage those differences by helping the lower performers move toward the middle, the middle toward the top and the top to achieve new heights. What is the magic profile for a successful salesperson in our industry? Where do I find my best candidates? How do I help my salespeople improve and succeed? How do I hold them accountable without discouraging them? How do I reward their good performance financially and emotionally? People buy from people, not stores. Spend one hour with Joe Milevsky of JRM Sales & Management to gain insight into the opportunity that is within the grasp of your sales team. RRC Seminar Room B-1050

Tuesday, July 30
9-10 a.m.
Move That Merchandise!
Presented by Susan Wagner of Smart Retailer. Learn how to move more merchandise by using suggestive-selling techniques, incorporating proven display tricks, knowing the secrets of pricing tactics and more. Also discover clever ways to ditch the dogs, freeing up more floor space for new merchandise. Surya Seminar Room C-444

9-10 a.m.
First Time Buyers Orientation
Take advantage of this special orientation, designed to help maximize your buying time and inform you about the many resources, destinations, seminars and events that Las Vegas Market has to offer. LVDC Seminar Room C-174

9-10 a.m.
Managing the Customer Experience During the Delivery Process
We all know that the sale is not complete until we deliver the product to our customers. W

e also know a repeat customer is a customer earned. Hence is of utmost importance that we treat the customer in the delivery or service process with the same care that we do during the sales cycle. This talk will be a presentation of how technology can help in simplifying the process and a dialog between the various retailers as to what they see on a day-to-day basis. RRC Seminar Room B-1050

10-11 a.m.
First Look: Tabletop & Gifts
Presented by Julie Smith Vincenti of Nine Muses Media and Monica Pederson of HGTV. The duo will reveal plenty of new products as they are debuting at the summer Las Vegas Market, along with no-fail tips and tricks for creating memorable and festive tables capes to punctuate retail floors and design projects. WorldView, Building B, 16th Floor

10:30-11:30 a.m.
Bottlenecks & Constraints and How to Break Them

Have you ever wondered why some businesses seem to run smoothly while others seem to live in a constant state of chaos? Even in the same market area, one business may operate smoothly and have happy employees and satisfied customers while another business may just be putting out one fire after another. Efficiently run businesses are always the ones that come out on top in terms of sales, profits and cash flow. The reasons for the differences are operational bottlenecks that are caused by productivity constraints. This presentation will discuss the signs of bottlenecks and constrains and how to break them. This can allow your organization to run better, be more profitable and free up cash. Bonus: Attendees will receive a coupon for David McMahon's new book: "Field Tips - Retail Business Improvement Writings." RRC Seminar Room B-1050

11 a.m.-noon
The 2014 Sherwin-Williams Color Mix Forecast
Presented by Laurie E. Clark of The Sherwin-Williams Co. The state of color is always fluid, rushing forward and gathering influences from around us. Sherwin-Williams surveys these swirling currents to capture a picture of the 2014 color forecast. LVDC Seminar Room C-176

11 a.m.-noon
Create Award-Winning Store Windows on a Budget
Store windows are often overlooked as a power tool for both merchandising and store marketing. This fast paced session, presented by GIFT SHOP Magazine's publisher and spokesperson for American Express's Small Business Saturday, Patricia Norins, will cover the elements of strong window design, the five mistakes to avoid and the fundamental techniques of creative window merchandising that will give you inspiration to take your windows from drab to fab on a budget. Surya Seminar Room C-444

12:30-1:30 p.m.
whY buY into Gen Y?
There are more than 80 million GenY consumers who hold $200 billion in spending power. How much do you really know about the demographic born between 1982 and 1999? What are they buying? How are they shopping? What gets them to spend? Join us for a panel discussion and Q&A session, presented by MicroD's retailer, manufacturer, and technology partners, to learn about what matters to this generation. In addition, panelists will review the roles of social media and e-commerce, and how to maximize your website to attract and sell to the GenY consumer. RRC Seminar Room B-1050

2-3 p.m.
Human Spaces: Creating Meaningful Consumer Connections in Home Marketing
Presented by Michael Aram and Sebastian Herald of Michael Aram Inc. Aram and Herald will give an in-depth presentation on the importance of connecting with consumers through meaningful design. LVDC Seminar Room C-176

2-3 p.m.
Targeted Direct Mail: Using Your Data to Effectively Reach Your Customer
Using your consumers and targeted geographic and psychographic research, you can send specific messages to new customers-a very effective alternative to television, but with measurable results. Can you track how successful your direct mail piece is in bringing in customers to your store? Can you spend less on your advertising by using direct mail and get better results? Can you change your target market mid-campaign? Instead of using a shotgun approach with your direct mail pieces, use a sniper's approach to target consumers that are most like those people who have already purchased your products. Your best customers are not only the ones that

have just purchased from you, but also the ones that fit a profile that is just like your consumer. Learn about what information you need to run a successful targeted direct mail campaign that can not only save your advertising dollars, but also make your campaign more successful. RRC Seminar Room B-1050

3-4 p.m.
Mattress Recycling Laws - What's Next on the Horizon?
Presented by Ryan Trainer and Shelly Sullivan of the International Sleep Products Assn. In this session you will learn which states are taking action, what this means for you and how these laws could benefit your business. World Forum, Building B, 16th Floor

3-4 p.m.
Fast Forward: A Future View to Interior Trends
Presented by Greg Dunlop. Attendees will learn about the three key macro trends for the spring/summer 2014 season: Neo Geo, Next Nature and New Digital Aesthetic. The future view of 2014 will provide interior designers with inspiration and product designers with the creative insight to meet the needs of their clients in the years to come. LVDC Seminar Room C-174

3-4 p.m.

Style Scouting
Join Luxe Interiors + Design editor Mallory Evans and Los Angeles interior designer and Vintage Remix author Kishani Perera as they discuss their favorite findings from the c-ONE floor. The conversation will encompass a rundown of Evans and Perera's must-visit shops and showrooms and present innovative ideas for integrating the tony offerings into living spaces. The session will be followed by a signing of Vintage Remix. Surya Seminar Room C-444

3:30-4:30 p.m.
Succession Planning
Identifying and cultivating your successor may not be second nature to some people. Yet without a systematic approach to assessing and developing the leadership talent needed across the business, a company can be caught unprepared by anticipated or unanticipated departures. Do you know how to develop the next leader? Do you know what you need to do to become the next leader? RRC Seminar Room B-1050

Wednesday, July 31
9-10 a.m.
Marketing with Very Little Money
Presented by Margi Kyle of The Designing Doctor, LLC. Time is money, so Kyle will show guests how easy it is to create files, rooms and reports faster than ever before, using all interior elements of design, to scale. LVDC Seminar Room C-176

9-10 a.m.
Iron Branding - Transforming Your Business and Personal Brand
Presented by John Lymberopoulos of Bespoke Advisors. Iron Branding is a thought-provoking program educating interior design and architectural audiences on the importance, development process and learning about successful, and a few not so successful, brand ideas and transformations.  Surya Seminar Room C-444

9-10 a.m.
What's Your Sign?
Join Desi Miller of Moso Graphics to explore how to take full advantage of your advertising dollars. Learn quick, easy steps to create an event atmosphere in your store by continuing your advertising with in store messages that complete the sale. RRC Seminar Room B-1050

9-10:30 a.m.

Ahead of the Curve
Moderated by Susanna Salk, iVillage and Today Show contributor, with panelists Ron Woodson of Woodson and Rummer field's House of Design, Alexa Hampton of Mark Hampton LLC and Windsor Smith of Windsor Smith Home. These three top designers will scour the five million square feet of showrooms at the World Market Center to share their best finds during a live panel discussion and via social media channels, which will include a question and answer segment. World Forum, Building B, 16th Floor

10:30-11:30 a.m.
21st Century Marketing
With the proliferation of cell phones, tablets, laptops and all things digital, your potential new customers are spending less and less time in front of "traditional" media. The digital age is upon us and the most successful furniture stores will be those that embrace the change and adopt their marketing strategies to fit changing media dynamics. Join us for an overview of the changing face of marketing and how your store can take advantage of these trends. RRC Seminar Room B- 1050

11 a.m.-noon
Visual Merchandising 101
Looking for a roadmap to keeping your store looking great? Lost on where to begin? This simple guideline offers 10 key points that will help retailers keep their stores fresh and give you all the basics to creating impactful visual displays. Points are presented in an easy to digest format for anyone to implement into their stores. Daniel J Slack, creative director for Just Got 2 Have It!, has years of experience working with thousands of retailers to solve their display dilemmas on a limited budget. He will share his personal tricks of the trade that work in almost any situation. LVDC Seminar Room C-176

12:30-1:30 p.m.
Million Dollar Merchandising
Do your displays elicit the emotional responses that you desire? Does your lineup and presentation support the image that you wish to portray? Are you getting the most out of in-store signage, tagging and graphics? What do you do with product that is not achieving your desired rate of sale? Do your sales associates enhance your merchandising and display efforts? Attend this seminar and explore the world of opportunities that can be created with today's ever-changing merchandising focus. RRC Seminar Room B-1050

1-2 p.m.
Visual Coordination: A New Eye on Design
Presented by Lynne Martin of Westview Design. This one-hour seminar will take guests on a journey of discovering a new way to see space that has the power to increase sales and create customer loyalty. LVDC Seminar Room C-176

2-3 p.m.
Social Media in the Workplace
This presentation focuses on employer social media policies, the do's and don'ts, best practices, and social media and background checks. Some of the questions the presentation addresses are: How can employers restrict employees' use of social media yet at the same time preserve employees' rights and their privacy? When can an employee be disciplined for statements made on social media? To what extent should managers use social media regarding current and prospective employees, especially when conducting background checks? RRC Seminar Room B-1050

3-4 p.m.
Making Email Work for You
Presented by Eric Dean of Whereoware. Addressing both retailers and designers, Dean will give easy-to-execute advice on how to take advantage of this highly measurable and affordable marketing channel. Surya Seminar Room C-444

3:30-4:30 p.m.
What Were You Thinking
Unlock the mystery of why some companies are fun and productive places to work and others are not. In today's retail environment the only thing that separates one company from the competition are its people. The main responsibility of a storeowner and/or manager is to provide the sales staff with the tools and benchmarks needed through accountability, non-negotiable standards, incentives, consequences, training and knowledge in order to achieve success. RRC Seminar Room B-1050

Thursday, Aug. 1
9 a.m.-12:10 p.m.
Warehouse Is Not a Bad Word
With accurate inventory information and the right storage system to protect and store inventory, you can reduce handling and reduce "cannot locate" product. BPD Storage Solutions has the decades of experience to help you with your storage system requirements. BPD Storage Solutions works nationwide. Initial on site consultation is at no cost to the retailer. RRC Seminar Room B-1050

10:30-11:30 a.m.
Unraveling the Freight Mystery
Grant Laidlaw of North West Furniture Xpress will share what he wishes he had known as a retailer. He combines his unique perspective of 27 years on the retail side of furniture logistics with the benefit of a five-year view into the specialized furniture carrier world. Just a few of the insights to be shared: understand pricing, cube, weight, POI, what's right for you? Find out how to get the best of your carrier by being a partner rather than just a customer. RRC Seminar Room B-1050


11 a.m.-Noon
Deciding What You Are Worth and Charging It
Presented by Lloyd Princeton of Design Management Co. From the time of first contact with a prospect through the final closing of a deal, designers will learn how to determine the best way to charge for their creativity and incorporate it into a solid letter of agreement. LVDC Seminar Room C-176

1-2 p.m.
Love Your Look/Tell about Your Brand/Grow Your Business
Presented by Reni Schriek of Bliss and Tell. Find out what well-known design businesses have adopted as their best branding practices both with traditional and trending marketing ideas. LVDC Seminar Room C-176

3-4 p.m.
The Power of a People Plan
Everyone knows a business's most precious asset is its people, and here is a seminar to highlight the ways you can build a plan to transform your business through the power of people. Led by BBC & Sky News business contributor Kate Hard castle from the International Insight with Passion transformation team. You will gain quick and easy-to-implement advice to make a real difference. Hard castle will discuss the potential of a great people plan, especially for the interior design and retail industries while introducing techniques on leadership and culture, organization and roles, performance management, development and succession and especially engagement. LVDC Seminar Room C-174

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