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David Perry

Bedding majors aiming for strong year with new lines

LAS VEGAS - Bedding majors are making aggressive introductions here to get the mattress category off to a strong start this year. New flagship offerings are debuting across the mattress marketplace.
     Serta is redesigning its Perfect Sleeper line and offering new and improved features and a contemporary look, the producer says. It is also launching a Perfect Sleeper program that includes pillows and an adjustable foundation.
     And Serta is following up on the success of its iComfort line of gel-infused memory foam with new iComfort introductions, including new mattress systems and accessories.
     Sealy is bringing out its new flagship Posturepedic, which consists of three lines, two of which feature gel memory foam models. The line is topped with the Hybrid Series, which combines gel memory foam and titanium alloy springs in a half-foam, half-spring construction.
     Sealy is also showing its first gel memory foam designs in the new Stearns & Foster Monogram Collection. Simmons is introducing two new Beautyrest collections,
     Recharge and Recharge World Class, which replace the former Beautyrest Classic and Elite lines.
     Both collections combine the back support of Beautyrest Pocketed Coil springs with the cool sleeping comfort of Aircool and gel foams, the company said. The 14 models in the Recharge line retail from $699 to $1,299, while the 14 models in the Recharge World Class line retail from $1,399 to $1,999.
     Some of the new models feature TruTemp Gel, which absorbs, stores and releases excessive warmth.
     Comfort Solutions comes to Las Vegas loaded with new lines. It is introducing its new Perfect Contour and Posture Sense collections, and has redesigned its Dr. Breus Bed, Natural Response and Extended Life lines.
     "Our presentation this market is about giving dealers more choices between specialty, hybrid and traditional designs across our branded collections," said Dave Roberts, president of Comfort Solutions.
     Therapedic is making enhancements to its hybrid line, Agility, which retails from $1,999 to $3,999, and also is offering four new Kathy Ireland Home models, three of which feature gel-infused foams.
      Gerry Borreggine, Therapedic's president, said the offerings demonstrate the flexibility of his group and the profit potential of its lines.
     Englander is introducing a new national line of hybrid specialty gel beds called LifeStyle, along with new gel based Tension Ease and Anniversary models.
     "Today's shoppers are attuned to the benefits of both sleeping comfort and coolness," said Kevin Toman, CEO of Englander. "We're excited about our expanded gel products and the merchandising and marketing opportunities they will afford a variety of retailers."
     Kingsdown is asserting itself in the juvenile category with its Kingsdown Kids line, is rebranding its My Side collection as Sleep to Live, and offers new fabrics and colors in its specialty sleep Blu-Tek line. It is featuring its namesake Kingsdown brand, which has a new multi-dimensional fabric application.
     Spring Air is showcasing its flagship Back Supporter brand with its first-ever, year-long Back Supporter celebration. New special edition Back Supporter models are being introduced, as is a new Back Supporter international model, the Euphoria.
     Spring Air is backing its Back Supporter models with a turn-key retail sales incentive program that includes trips to the 2014 Super Bowl.
     "We're dedicating 2013 to one of the most longstanding and successful mattress brands in the industry," said Rick Robinson, Spring Air president.
     Restonic is launching a number of new lines to help celebrate its 75th anniversary, which it will observe throughout the year.
     "We're celebrating 75 years of growth by recognizing big achievements, hosting big events and offering big product introductions," said Ron Passaglia, president.
      Symbol Mattress is introducing its Opportunity line, which offers memory foam and gel benefits. "At strong velocity price points, all of our customers will now have the Opportunity to afford a great night's sleep," said Mike McQuiston, Symbol's vice president. The new line is backed with an iPad giveaway. Symbol is also launching its Unite series of hybrid beds.
     E.S. Kluft & Co. is introducing its Aireloom Adapt-and- React mattress collection, offering all foam as well as hybrid foam and innerspring options that utilize gel materials for temperature regulation. "With this collection we're pairing two of the most popular trends in the bedding industry, conforming foam and cooling gel, with the latest in technology and luxurious finishing touches," said Earl Kluft, CEO. "These comfort feels are a step above anything on the market right now. This collection optimizes the comfort and support for which Aireloom is known with temperature-stabilizing technology to ensure both warm and cold sleepers are comfortable. If you're sleeping on an Aireloom, there's no need to compromise. We believe that creates a very unique and strong selling point for our retail partners."
     Retails range from $1,799 to $3,499.
     Southerland is showing its new Response Sleep System by Sharper Image. The five model line features a proprietary Contouring Response core which is integrated with pressure-relieving layers. Retails range from $1,699 to $2,999.
     Southerland is the exclusive bedding licensee for the Sharper Image. This marks the first public presentation of the new Sharper Image line, being shown in the World Market Center's Design Center in C-172.

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