Thai students taking on Groovystuff Design Challenge
Furniture Today Staff -- Furniture Today, October 3, 2012
Students from Thailand’s King Mongkut Institute of Technology Ladkrabang listen to a presentation about the Groovystuff Design Challenge.
Thailand's King Mongkut's Institute of Technology Ladkrabang is the latest university to take part in the Groovystuff Design Challenge. This program offers students a chance to design furniture for the U.S. market and earn royalties for their designs.
The Thai program, under the leadership of Professor Torvong Puipanthavong, will initially include 22 students from the KMITL's School of Architecture. This summer, they designed product to be considered for Groovystuff's Dick Idol licensed line of furniture.
The students received a pallet of materials from Groovystuff in late May to use in constructing a miniature version of the product they design. The designs will be on display at the High Point Market, in Suites at Market Square 1-836. Market attendees will vote on the designs, and the student with the most popular votes will receive a cash prize.
Later, samples of the product will be produced and the design with the most written orders will be included in the Dick Idol collection. The winner will receive royalties based on sales.
Since its inception in 2010, several other universities have taken part in the Groovystuff Design Challenge. They include Auburn University, Appalachian State University, The Art Institute of Las Vegas, University of Georgia, University of North Carolina, University of Idaho and Purdue University.
In a statement, Groovystuff founder Chris Bruning said, "This new cooperative with the industrial design students in Thailand offers dealers carrying the Groovystuff line a whole new round of products designed from an entirely new perspective, untarnished by the pressures of U.S. trends and product saturation.
"Professor Tor is helping us get our message of sustainability out to a more global audience, and his instructional platform is based on energy conservation, quality of life, and the responsible use of resources when teaching design and we couldn't be more pleased by our partnership with him and the students.
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