Thai students taking on Groovystuff Design Challenge

Students from Thailand’sStudents from Thailand’s King Mongkut Institute of Technology Ladkrabang listen to a presentation about the Groovystuff Design Challenge.
DALLAS - Groovystuff, a resource specializing in sustainable wood furniture, has expanded its Connecting Education to Industry initiative to Thailand, and will show the results at this month's High Point Market.
     Thailand's King Mongkut's Institute of Technology Ladkrabang is the latest university to take part in the Groovystuff Design Challenge. This program offers students a chance to design furniture for the U.S. market and earn royalties for their designs.
     The Thai program, under the leadership of Professor Torvong Puipanthavong, will initially include 22 students from the KMITL's School of Architecture. This summer, they designed product to be considered for Groovystuff's Dick Idol licensed line of furniture.
     The students received a pallet of materials from Groovystuff in late May to use in constructing a miniature version of the product they design. The designs will be on display at the High Point Market, in Suites at Market Square 1-836. Market attendees will vote on the designs, and the student with the most popular votes will receive a cash prize.
     Later, samples of the product will be produced and the design with the most written orders will be included in the Dick Idol collection. The winner will receive royalties based on sales.
     Since its inception in 2010, several other universities have taken part in the Groovystuff Design Challenge. They include Auburn University, Appalachian State University, The Art Institute of Las Vegas, University of Georgia, University of North Carolina, University of Idaho and Purdue University.
     In a statement, Groovystuff founder Chris Bruning said, "This new cooperative with the industrial design students in Thailand offers dealers carrying the Groovystuff line a whole new round of products designed from an entirely new perspective, untarnished by the pressures of U.S. trends and product saturation.
     "Professor Tor is helping us get our message of sustainability out to a more global audience, and his instructional platform is based on energy conservation, quality of life, and the responsible use of resources when teaching design and we couldn't be more pleased by our partnership with him and the students.

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses