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Mike Root elected 74th president of IHFRA

 Image of Mike RootMike Root

HIGH POINT — Mike Root, president of Furniture Sales of Mid-America, has been elected as the 74th president of the International Home Furnishings Representatives Assn.

IHFRA chose Root and its other officers for 2012-2013 during its annual board of directors meeting here March 17.

Other members elected to the executive committee are first vice president, Christopher DeLisa, Greater Metropolitan Furnishings Assn.; second vice president, Matthew Keepers, at-large member; secretary/treasurer, Frank Lorenzo, Florida Home Furnishings Representatives Assn.; and chairman of the board, Mark Scharff, Greater Metropolitan Furnishings Assn.

The new officers will be sworn in at the IHFRA Presidential Gala on the eve of the High Point Market, on Friday, April, 20, in the International Home Furnishings Center Ballroom. Reservations for the event can be made online at

Root, a third-generation furniture representative who also has experience in retail, rental and wholesale, has been an active IHFRA member. His company services retailers in the Midwest and Rocky Mountain states and celebrates its 50th year in business in 2012. Root works with his father, Emmet Root, who started the company.

Root and his Furniture Sales of Mid-America associates are multi-line reps. Their current top lines include Hughes Furniture, Progressive Furniture and Woodcrest Mfg., all of which the company has represented for 15 to 20 years.

Within the past year, Root partnered with former IHFRA president Bob Bruns of Cozzia Massage Chairs to launch a nationwide sales force for Mega Motion.

Root also is a blogger for Furniture/Today, serves on the CQRID board for the Interior Design Society, and is a board member of the National Home Furnishings Assn.

According to a press release from IHFRA, Root said he'll work to grow membership by providing support and benefits to sales professionals.

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