Eagle back in bedroom with mid-priced line

Heath E. Combs, February 22, 2012

This AmericanThis American Beauty collection is one of five solid oak bedroom groups Eagle Inds. is offering in Tupelo. It features raised panels on drawer fronts, full extension ball bearing drawer glides and accent rope molding.
BOWLING GREEN, Ky. — After exiting the category about a decade ago, Eagle Inds. will introduce a bedroom program at this week's Tupelo Furniture Market.

The mid-priced program was started because of demand for American-made bedroom from dealers, said James Bond, vice president of sales and marketing.

Eagle, which has been a home office, curio, entertainment and kitchen island supplier, also has taken note of a growing number of domestic bedroom manufacturers having success in the category, Bond said. The company had dropped bedroom when imports were flooding the market but sees an opportunity now.

"Some of my regional managers in some of our brainstorming sessions said, ‘If I had good oak bedroom I could sell it.' They said, ‘I'm getting more and more requests for it' and that oak bedroom is hard to get from Asia," he said.

Also, consumers spend far more on bedroom than they do on entertainment furniture, Bond said.

Eagle's five oak bedroom collections - American Beauty, American Dream, Steeple Chase, Church Street and Hobson Grove - are offered with nine color finish options. Some units also will be offered in poplar with 11 color finish options, Bond said.

The collections are all solid wood with some plywood drawer panels - no particle board or MDF, Bond said. Eagle is building them in its facility here.

Groups will ship in three weeks from order, he said. For shipment, bedroom goods can be combined with other pieces in the company's line, including curios, kitchen islands, entertainment carts or home office.

"Especially for the smaller stores that can't bring a container of bedroom in from Asia, they can bring one suite in from us and it's a minimum order," Bond said.

Eagle will also offer a broad array of dressers, lingerie chests and case pieces include full extension roller bearing drawer glides.

In Tupelo, the company also will expand its upscale gun cabinet offerings with pieces based off its Heirloom curio collection, featuring finished tops.

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