BSC, Coffey create sleep videos
November 5, 2011,
"We produced these videos to provide mattress manufacturers and retailers with greater access to Better Sleep Council resources," said Karin Mahoney, director of communications for the BSC.
"They can easily incorporate content into their promotional and marketing tools to assist customers in understanding why sleep is important in their life, and the critical role that a new, quality mattress plays in getting a good night's rest. These videos enhance the retailer and manufacturer's online presence and help them create another touch point with customers," she said.
The video series centers on common factors considered by customers when purchasing a new mattress. For example, one of Coffey's videos outlines steps to take when "test-driving" a new mattress in a store as a way to ease the purchase process. Another highlights the importance of sleep and addresses common challenges couples face when trying to get the recommended seven to eight hours of nightly rest. In the third video, Coffey focuses on creating a "sleep sanctuary," sharing tips on how to make the bedroom soothing and sleep-inducing.
The content in this free, data-driven video series can be incorporated into online and in-store messaging, regardless of brand. Manufacturers and retailers can download the videos from the BSC website (http://www.bettersleep.org/stop-zombieitis. asp) and YouTube channel (http://www.youtube.com/BetterSleeporg), officials said.
The Better Sleep Council is the consumer education arm of the International Sleep Products Assn., the trade association for the mattress industry.