Craftmaster Furniture adopting EarthCare Inside program
Incorporating eco-friendly components throughout its upholstery line
Gary Evans -- Furniture Today, September 22, 2009
TAYLORSVILLE, N.C. — Upholstery maker Craftmaster Furniture is adopting Hickory Springs' EarthCare Inside program.The initiative will incorporate environmentally friendly components from Hickory Springs throughout the Craftmaster line, which includes sofas, loveseats, chairs and sleepers. The effort will include the company's branded Better Homes & Gardens and Paula Deen product lines.
Craftmaster will start phasing in the EarthCare Inside program immediately, and the components will be part of its October introductions.
"As individuals and manufacturers, we all have a responsibility to do what we can to be good stewards of the environment," said Roy Calcagne, Craftmaster's president and CEO. "With the help of Hickory Springs, we are now building a product that will help reduce our environmental impact."
The EarthCare Inside program was developed by Hickory Springs to offer furniture manufacturers a range of environmentally friendly components, including seat cushions made from its soy-based Preserve foam, springs forged from recycled steel, webbing woven with 100% recycled Repreve yarn from Unifi and back cushion fibers fashioned from recycled content.
Preserve, the world's first bio-based foam, is a major component inside Craftmaster cushions. It replaces a portion of petrochemical-based ingredients with a reaction material made from a sustainable, renewable soy-based formula that provides cushioning quality and performance comparable to oil-based foam, the company said.
"Since our testing confirms that EarthCare Inside components perform as well, if not better, than the previous materials used, our customers can continue to count on the same level of quality and performance they've come to expect from Craftmaster," he said.
