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Specialty Sleep Assn. hires "green" consultant

Vicki Worden will help board with Green Initiative

David Perry -- Furniture Today, September 28, 2009

FRIANT, Calif. — The Specialty Sleep Assn. has engaged consultant Vicki Worden to assist the organization's Green Governing Board.

Worden will help the board carry out its Green Initiative, a process designed to identify, define and standardize how mattress manufacturers and retailers label and market "green" and "natural" sleep products.

Worden, the founder and president of Worden Associates, has extensive experience in the development and launch of products and services with "green" labels. She has 18 years of experience in planning and business development and has consulted for corporations and non-profit organizations.

Previously, Worden was vice president of commercial programs for the Portland, Ore.- based Green Building Initiative, where she launched the Green Globes environmental rating system in the United States.

"When Vicki spoke at the SSA Green Initiative Conference in May, she impressed the industry with her knowledge in navigating the sea of hyperbole when creating green definitions and standards," said SSA President Dale Read. "We look forward to her help in facilitating the mattress/bedding industry Green Initiative Governing board."

Founded in 1995, the SSA is a national not-for-profit organization created to facilitate the growth of the specialty sleep category. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.

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