Upholstered furniture source Innovation USA moving HQ

Also will expand warehouses on both coasts

Gary Evans -- Furniture Today, September 28, 2009

HANDOVER, Md. — Upholstery resource Innovation USA says it is moving its headquarters from here to the San Francisco area and is strengthening its warehouse set-up on both coasts to keep freight costs low and optimize logistics.

In October, the company will close its Baltimore warehouse and move to a larger facility in Deptford, N.J., and also will move to a larger space in Union City, Calif. It will be able to offer its entire U.S. collection from both warehouses.

"This will make it easier for us to react to changes in the marketplace," said Tomas Nielson, general sales manager. He said the company also plans to supplement its annual catalog with a newspaper-type announcement of new product, and will add a new sales representative and two new agents.

Nielson said company execs spent two months traveling around the United States studying trends and colors, and those findings will be reflected in new introductions and a new 2009/2010 catalog it will present at the High Point Market. Product will be more focused on the U.S. market, he said.

In High Point, Innovation USA shows in 220 Elm, space 300.

The headquarters move to South San Francisco, Calif., will put the company closer to Innovation's sister company in Beijing, China, for ease of logistics and communications. Administration will be handled from South San Francisco beginning Dec. 1.