Just the Stats: Casual dining
Furniture/Today Market Research -- Furniture Today, September 30, 2009
Just the Stats: Casual dining
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, casual dining. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Dining retail sales
| 2008 estimated spending in $billions | % of total furniture and bedding market | % change from 2007 |
Casual dining | $3.6 | 5% | -4.7% |
Formal dining | $5.5 | 7% | -8.1% |
Total Dining | $9.1 | 12% | -6.7% |
Source: Easy Analytic Software and Furniture/Today market research
Casual dining in furniture stores
- Accounted for 10% of furniture store sales in 2007.
- Accounted for 13% of selling space in furniture stores in 2007.
- Median SKUs, 15 and median number of lines, 4.
- Median best-selling price points for dinette/casual dining (a table and four chairs), $699
Source: Furniture/Today Furniture Store Performance Report, 2008
Casual dining style trends
- Contemporary styles captured the biggest chunk of market share in terms of units, 50%, at low price points ($499 and below for a table and four chairs, retail).
- Contemporary styles, 36% were the market share leaders at middle price points ($500 to $1,499 for a table and four chairs, retail).
- At high price points, $1,500 and above (for a table and four chairs, retail) Asian styles claimed the largest single chunk, 29%, of unit market share.
- As for the fastest-growing individual style, Casual Contemporary was hands-down the leader across-the-boards at all price points.
- Retailers asserted that oak was their best-selling wood or finish at all price points.
- Features in casual dining that retailers felt were gaining favor with consumers included self-storing leaves, wood bases, nickel hardware and upholstered seats. Features losing consumers' favor were metal seats, brass hardware and chairs with carved backs.
Source: Furniture/Today Case Goods Style Survey, 2008
Consumers and casual dining
- 57% of responding consumers would first shop a traditional furniture store for casual dining.
- Half of consumers expect to spend between $500 and $999 on a casual dining table and chairs.
- Information consumers say they need to be more confident when buying casual dining: construction, quality, durability, price and style.
Source: Furniture/Today and HGTV Consumer Views Survey, 2009
To purchase full copies of three of the special reports referenced above, click on the links below.
Dining furniture potential report, February 2009
Furniture store performance report, September 2008
Case good style survey, July 2008
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