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Craftex moves into larger Showtime space

By Furniture Today Staff -- Furniture Today, June 4, 2006

High Point — Fabric source Craftex Mills is having a grand opening event during the Showtime fabric market for its new twice-as-large and relocated showroom.

During Showtime, Craftex also is previewing two new licensed collections — Antiques Roadshow and Kevin O'Brien Studio.

A cocktail party is set for 5 p.m., Tuesday, June 6, at the company's 3,000-square-foot showroom on the 8th floor of the Market Square Textile Tower. The showroom includes a new "war room" for custom fabric design and development as well as cataloging of Craftex's extensive fabric archives.

Scott Jensen, director of furniture merchandising, said patterns for the Antiques Roadshow fabric collection were inspired by historical items and heirlooms featured on the award-winning PBS television series. Craftex designers created the line by selecting period pieces from more than 50,000 images that Antiques Roadshow has collected during its appraisal events across the country.

A portion of the proceeds from sales of the Antiques Roadshow fabric collection will benefit public television.

The second new collection is the result of a collaboration between the Craftex design team and Philadelphia designer Kevin O'Brien.

Craftex designers interpreted O'Brien's organic and geometric designs to weave jacquard fabrics that showcase the color and texture of his burnt-velvet fabric.

O'Brien is well-known among high-end retail and museum shops for his handmade burnt-velvet scarves.

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