Room & Board promotes Cargill's soy-based foam
See videos of consumer event
Clint Engel -- Furniture Today, October 15, 2009
 Jessica Koster, marketing manager of Cargill's BiOH Polyols division, takes Furniture/Today on a tour of "Experience Soy Style: Be in the Knoh!" at the Room & Board flagship store in Edina, Minn. |
EDINA, Minn. — On the lower level of Room & Board's flagship store here, near the clean and casual furniture sold by the Top 100 company, is something that doesn't seem to fit.
It's a display of empty gallon milk and juice jugs suspended in rows from the ceiling by what looks like fishing line. Beside it is a sign that says this represents the amount of petroleum that could be saved with the purchase of 700 sofas with cushions made using Cargill's BiOH soy-based foam.
Cargill and Minneapolis neighbors the Minneapolis College of Art and Design and Room & Board partnered for a weekend consumer educational event called "Experience Soy Style: Be in the Knoh!" It drew consumers and got the point across that "small choices that add up to a large environmental impact."
Click here to see a series of videos from the event.
Check back at furnituretoday.com later for an updated story.
