Horizon Home re-enters upholstery category
Thomas Russell -- Furniture Today, July 31, 2013
LAS VEGAS - Case goods resource Horizon Home is re-entering the upholstery category after a year and a half hiatus caused when a previous supplier in Guadalajara, Mexico went out of business.
It has now reconnected with another supplier in the Guadalajara area that it considered doing business with earlier, but that did not have available capacity at the time due to its booming domestic business. With some extra capacity freed up as of late, the manufacturer is producing both fabric and leather collections for Horizon whose designs tie in with some of its popular case goods collections.
The company has also more than doubled the size of its showroom in space B-106 to 9,000 square feet to accommodate both the upholstery, along with its growing case goods line and a new accessories line being shown at market.
The new upholstery groups here this week include five fabric groupings and one leather group that include sofa, loveseat and chair combinations. The fabric pieces feature large-scale 92-94-inch sofa frames that retail from $899 to $999 retail. The leather sofa retails at $1,799.
Felipe Orozco, vice president of sales, said Horizon was previously in the category for about a year and has been out of it for about 18 months due to the closure of its former source. It has been developing the new line with the new source over the past nine months.
The fabrics and leather/fabric combinations have been designed and finished to tie in largely with some of its popular reclaimed looks in case goods. Orozco said offering those goods gives retailers an alternative to some other imports.
"Many retailers that are dealing in our types of looks have a very complicated supply chain," he said. "They bring in goods from India and China and some domestically. It is difficult to flow that and the price points all vary. This gives the retailer a solution. It varies the look without having to deal with a large number of vendors with large lead times, most of them being overseas."
He said the lead time on direct shipments out of Mexico is around six weeks.
"We are obviously very excited about getting back into upholstery," he added. "When we rolled it out initially it was a large part of our business. We were sad to see it go away and are now glad to bring it back."
On the case goods side, the company is showing two new brand new case goods collections each with about 30 pieces made with solid Chilean pine.
The first, called Madera, has a reclaimed wood look in a lacquer finish and includes bedroom, dining room, occasional and entertainment furniture.
The second is called Marsella and has a French provincial-inspired design in a distressed white finish. It includes about 30 pieces of bedroom, dining room occasional and home entertainment.
Horizon also is adding about a dozen bedroom and dining room pieces to an industrial inspired collection launched in High Point called Graffiti. At the time, the collection mostly included occasional pieces. The company is expanding it due to the positive reaction in the marketplace.
Orozco believes Horizon will have a good market based on the demand for the types of looks it is offering. In some cases, these are similar to looks coming out of India, but available at much quicker lead times out of Mexico, where it also produces its wood line.
"The reason we have so much (new product) is that we have seen demand for distressed types of products," he said. "It has been very strong and is moving very fast at retail."
The Prescott upholstery group is one of six new sets being shown by Horizon Home at the Las Vegas Market. The hair on hide pieces also are made with bonded leather.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line