Jamison shows Garden Collection video
June 27, 2013,
This was one of the displays of the English Garden Collection in Jamison’s High Point showroom.
The new three-minute presentation is intended for retail sales training and in-store demos, and to provide information to consumers shopping online.
"Our objective with this new series, which retailers immediately recognized at market, was to create a themed bed collection with quality components and extraordinary visual appeal to women, at equally attractive price points from $499 to $999," said Ken Hinman, senior vice president of sales and marketing.
The video, which describes the new components and advantages of the eight-model line, "also was designed to duplicate the same peaceful mood and sense of well-being that one would experience in an authentic English Garden," Hinman said. "Based on the tremendous response we received from dealers during the show, it's clear we succeeded in demonstrating the many parallels of experience between a traditional English garden and the looks and feels of this highly differentiated collection."
Featuring custom botanical patterned fabrics infused with aloe vera, the line incorporates three versions of a new fabric encased coil core called Palladian Smart Coil technology.
The wrapped coils of each unit are connected at the sides but move freely at their tops and bottoms, molding to the body to provide conformance. The various Palladian Smart Coil units are designed to deliver extra firmness, added height or zoned comfort and support. The majority of the units are foam-encased, the company said.
The collection's comfort layers include varying densities and combinations of premium foams, Jamison's J Gel memory foam, plus fiber and cotton-poly layers - all of which promote the beds' contouring yet supportive feels, officials said.
"English Garden beds are designed to put the sleeper's body in perfect symmetry for rest and relaxation," Hinman said. "That was the basis for branding the line ‘The Natural Symmetry of Sleep' and for adopting the informative but calming video style that we did."
The video also describes the new Jamison Tru Balance foundation, which will be featured under all products this year, and emphasizes the new point-of purchase program for the collection.
| Executive Editor, Furniture Today
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