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Dana French

Four out of 10 to buy better quality

Seven out of 10 consumers would do something differently the next time they purchase furniture, with 40% of that group planning to buy better quality. As a 21-yearold from Georgia puts it, "My Craigslist sofa find won't last long." A 24-year-old from Montana "didn't have much money" when she started furnishing her home, "so it would be nice to find better quality pieces now."
     Nearly one-fourth wants to buy more durable furniture the next time around. A 42-year-old from Missouri will "invest more so the furniture lasts and remains comfortable." A 24-year-old from Texas desires "quality materials, like wood and steel which are considerably more durable."
     Another 23% will shop for a different style or design. A 25-year-old from New York is looking to "evolve" her space as she "grows as a person." A 34-year-old from California's "tastes have changed." And, a 41-year-old from West Virginia says she's "finally figured out what I like."
     Those key data points hail from Furniture/Today and Apartment Therapy's exclusive 2013 consumer survey. More than 700 Apartment Therapy readers answered home furnishings questions via an online survey earlier this year.
     More than eight out of 10 shoppers research furniture by checking out retailers, while only 17% research furniture through manufacturer brands. A full 97% of responding consumers like to buy furniture and decorative accessories at multiple stores.
     Consumer budgets are still tight. Only 3% are comfortable making an impulse home furnishings buy at a price of $500 or more. About half are at ease buying impulsively if the product is less than $50.

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