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Kimberley Wray named editorial director at FurnitureDealer.Net

 Image of Kimberley WrayKimberley Wray

BURNSVILLE, Minn. — Kimberley Wray, veteran home furnishings journalist and marketing and communications specialist has joined FurnitureDealer.Net here as editorial director.

Wray, who has worked with manufacturers, designers, showroom entities and trade publications, launched her marketing and communications firm two-and-half years ago. Before that, she was vice president of marketing for the High Point Market Authority and was a former vice president of marketing for the Connie Post Cos.

She is the co-founder of and ambassador for WithIt (Women in the Home Industries Today) and is responsible for naming the organization.

"What excites me most about bringing in Kimberley Wray as a partner to help us change this industry for the better, is that she is simply the best storyteller I have ever met," Andy Bernstein, founder and CEO of FurnitureDealer.Net said in a release.

The company, which develops websites and marketing strategies for home furnishings retailers, had hired Wray as a consultant last year.

"Great websites need great content," Bernstein said, "and what Kimberley brings to us is the ability to redefine great content in ways that truly matter for retailers, manufacturers and consumers."

In the release, Wray described the move to a technology-driven company as "a big, scary leap."

"But the fact is, I believe we are all standing at a virtual crossroads now, where achieving real success demands that we harness all of the new tools available to us in order to effectively reach consumers with the great stories we have to share as an industry," she said.

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