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Larry Thomas

Simon Li adds warehouse, will expand factory

ONTARIO, Calif. - Leather upholstery resource Simon Li has opened a warehouse here to serve retailers in the western U.S.
     Separately, the company also said it is adding about 323,000 square feet of factory and warehouse space to its production facility in Jiashan, China.
     The warehouse is the company's first on the West Coast. Earlier this year, it opened a warehouse in Lexington, N.C., to serve dealers in the eastern half of the country. For the new warehouse, Simon Li is partnering with FTW Inc., a warehouse and distribution company on Ontario.
     "The facility is a state-of the- art distribution center that will enable us to service our growing sales for the western states, which is an integral part of our growth strategy," said Dwight Hardison, vice president of marketing.
     The factory expansion in China, scheduled for completion in September 2013, will boost the facility's total footprint to about 840,000 square feet. Production capacity will be about 1,000 containers per month, the company said.
     The Jiashan facility, which opened in 2006, is one of two Simon Li production facilities in China. A factory in Shanghai opened in 1999, two years after the company's founding.
     "Since the initial factory in Shanghai opened, Simon Li Furniture set a prudent and steady growth strategy to gain market share in the European and U.S. markets," said Simon Lichtenberg, CEO. "Due to increased demand, the decision was made to implement phase two expansion of the Jiashan facility."
     In the U.S. market, the company sells stationary upholstery at retail price points of $799 to $1,999, and motion upholstery that retail for about $1,399 to $1,799.
     Simon Li is a division of Trayton Furniture.

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