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Stylution offers Chinese bedding

Factory is 4 times bigger than the average U.S. plant

David Perry -- Furniture Today, July 20, 2006

DONGGUAN, China -- A massive new mattress factory here, operated by a savvy veteran of the Asian bedding scene, is poised to make its mark in the U.S. bedding arena.

Chinese-made mattresses have only a limited U.S. presence now, but that could be changing, officials of Stylution said here. Part of the reason why is the gleaming new four-story mattress and upholstery factory here on the 1 million-square-foot Stylution campus. With 450,000 square feet devoted to mattress and upholstery production, it dwarfs its U.S. counterparts. The factory is the brainchild of hard-charging Jack Chen, Stylution International’s chairman. He has a lofty goal, emblazoned on a banner on the side of the building: To be the No. 1 manufacturer of international brand mattresses. The factory — Building D on the well-ordered Stylution campus — is yet another chapter in Chen’s continuing growth story. He established Stylution in Taiwan in 1973, set up a factory in the furniture heartland of China in Guangdong Province in 1996, moved to a bigger, better Dongguan location in 2003, and completed an expansion of the mattress and upholstery factory this past March. The new plant is currently producing 2,000 pieces of bedding per day, with a goal of double that amount. It has the ability to ship 50,000 mattresses per month to the United States, with retails ranging from $599 to about $1,999. That will make the factory, four times bigger than the average U.S. mattress plant, a strong player in the U.S. bedding market, according to Ed Scott, the longtime U.S. bedding executive who heads U.S. operations for Stylution. *For the complete article, which is the first installment of David Perry's three-part series, Inside China’s Bedding Industry, see the July 10 print issue of Furniture|Today.  David recently returned from a weeklong trip to China, where he visited mattress factories and foam and fiber suppliers. The series is also offered in an exclusive electronic report.  For more details and to order the report, click here for Inside China's Bedding Industry.

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