National Sleep Foundation: Workdays means less sleep
June 27, 2012,
With this report we begin an extended series designed to give retail sales associates important insights on their customers. Our source for these reports is a fascinating Bedroom Poll conducted this year for the respected National Sleep Foundation.
We've commented on NSF findings in this space before because we believe their work opens a window to the sleep issues percolating in the minds of today's consumers. Savvy RSAs can establish their credentials as sleep professionals by familiarizing themselves with the NSF data we will be highlighting here in upcoming issues.
In this first report we confirm the notion that workdays mean shortened sleep schedules for many consumers. The NSF Bedroom Poll found that the average number of hours slept on workdays or weekdays is six hours and 44 minutes. That's a far cry from the eight hours of sleep that sleep experts say consumers should be getting each night; only 22% of the respondents are getting eight hours or more of sleep on workdays.
The largest percentage of consumers - 33- report they are getting anywhere from six to less than seven hours of sleep on workdays, with a similar percentage - 30 - getting seven to less than eight hours of sleep.
This is basic information that RSAs can use to educate consumers. Showing knowledge of this sleep data demonstrates that the retail sales associates are in touch with current sleep issues.
Weekday sleep habits
Average: 6 hours, 44 minutes
Source: National Sleep Foundation 2012 Bedroom Poll
Most Viewed Articles
Related Content By Author
Hall of Fame: Gorman's Moray reflects on his passion for furniture
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* One tip that will get customers to leave reviews
* Why buying online is harder than consumers think
Furniture Factory 4.0
If you missed our recent webcast with Lectra on what the furniture factory of the future will look like, then you can click here to watch the recorded version. Topics include what trends and challenges are affecting furniture factories in the US & Worldwide and how these challenges are changing furniture production.