Craftmaster promotes Stokes to VP merchandising, marketing
Furniture Today Staff -- Furniture Today, June 26, 2012
TAYLORSVILLE, N.C. — Trae Stokes has been promoted to the new position of vice president of merchandising and marketing for mid-priced upholstery maker Craftmaster.
Stokes was previously vice president of sales for Craftmaster's Paula Deen Home and Better Homes & Garden brands.
"Trae has demonstrated the necessary skills to move into this role at Craftmaster," said Roy Calcagne, president and CEO. "We have created this new position to better focus our merchandising efforts on the products and fabrics that meet the needs of today's consumer."
Calcagne said Stokes "has been involved with many different aspects of the company over his past 15 years at Craftmaster and understands what is important when it comes to creating fashionable yet saleable upholstery products. Trae's team will work close with Craftmaster dealers, our sales organization and fabric suppliers to determine the product direction for our company which will include the Craftmaster line and both our branded product lines of Paula Deen and Better Homes & Garden," he added.
Calcagne said the Craftmaster business "has grown significantly over the past several years and our product line has expanded with the addition of our branded collections a few years ago along with the new Encore Leather program that was introduced this past April market. We felt the need to add this new position within the company to keep us moving forward."
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