Craftmaster promotes Stokes to VP merchandising, marketing

TAYLORSVILLE, N.C. — Trae Stokes has been promoted to the new position of vice president of merchandising and marketing for mid-priced upholstery maker Craftmaster.

 Craftmaster Furniture, Trae StokesTrae Stokes

Stokes was previously vice president of sales for Craftmaster's Paula Deen Home and Better Homes & Garden brands.

"Trae has demonstrated the necessary skills to move into this role at Craftmaster," said Roy Calcagne, president and CEO. "We have created this new position to better focus our merchandising efforts on the products and fabrics that meet the needs of today's consumer."

Calcagne said Stokes "has been involved with many different aspects of the company over his past 15 years at Craftmaster and understands what is important when it comes to creating fashionable yet saleable upholstery products. Trae's team will work close with Craftmaster dealers, our sales organization and fabric suppliers to determine the product direction for our company which will include the Craftmaster line and both our branded product lines of Paula Deen and Better Homes & Garden," he added.

Calcagne said the Craftmaster business "has grown significantly over the past several years and our product line has expanded with the addition of our branded collections a few years ago along with the new Encore Leather program that was introduced this past April market. We felt the need to add this new position within the company to keep us moving forward."

Furniture Today Staff | Staff Editors

Furniture Today covers all the news concerning manufacturers, retailers and suppliers in the home furnishings sector.

High Point Videos

Scott Brothers at High Point Market with Bill McLoughlin

See our videos from the Spring 2017 High Point Market featuring coverage of the Scott Brothers, Christopher Guy, 3D furniture printing, and our Habitat for Humanity building project. See videos! Video coverage sponsored by AcceptanceNOW.

Digital Edition

Furniture Today Digital Edition

See the digital edition of Furniture/Today, which allows you to flip through the pages, click on any underlined area to visit a website or send an e-mail, search to find content in the magazine, or share pages with your friends. See the latest issue!