High Point Market: Young launches EcoSleep
Emphasizes greener bedding components
David Perry -- Furniture Today, October 18, 2009
AT THE MARKET - Mattress entrepreneur Dave Young has a new R&B mattress line, as in "rolled and boxed" mattresses.
Young, the CEO of VyMaC Corp., the parent company of Verlo Mattress Factory Stores, is introducing his new EcoSleep mattress line at the market here. EcoSleep is produced by Durable Products Co., another of Young's bedding companies.
The EcoSleep line, as the name suggests, emphasizes greener bedding components, including castor oil-based foams, charcoal-activated base foams and sustainable covers. The line of conventional and specialty beds is compressed and rolled to about one-third the normal size and is then shipped for a fraction of the normal shipping costs, Young said.
The beds are made in Whitewater, Wis., a fact that the company promotes with "made in the USA" messaging.
EcoSleep, showing with Gold Bond in the International Home Furnishings Center, space M-610, began distributing its products to Internet retailers and is now offering its line to all types of bedding retailers. The decision to show in High Point reflects the expanding distribution base.
Young said the eco-friendly nature of the mattresses is resonating with consumers, who are interested in better-quality products that offer strong margin potential. "Consumers are starting to learn more about their sleep environment and sleep products," he said.
The mattresses in the line retail from about $1,000 to about $1,900.
The models include memory foam and latex beds, as well as a new encased coil offering designed specifically to be compressed and rolled. EcoSleep also includes a number of airbeds, which are not rolled before shipping.
One of the new beds, Healthy Living, is designed to help athletes recover from strenuous workouts. It features Cool-Contour memory foam to conform to the body and better support and relieve sore muscles. The open cell structure and heat absorption properties of the foam help regulate body temperature. A polyester strip around the mattress also helps promote cooler sleep, as does the Coolmax high-performance fabric in the cover.
