Schnadig launches Lauren Ralph Lauren line at High Point Market
Includes three collections in classic and Art Deco styling
Heath E. Combs -- Furniture Today, October 19, 2009
AT THE MARKET — Schnadig's Lauren Ralph Lauren brand-licensed introductions debuting here are a mix of classic and Art Deco styling.Schnadig is showing the pieces in a dedicated 4,500-square-foot area next to its showroom in the International Home Furnishings Center's Commerce wing, space 500.
The line hits an opening retail price point of $999 for a smaller-scaled fabric sofa and between $4,000 and $4,500 for bedroom groups.
The program consists of three collections: the Art Deco-inspired Avalon, with a rosewood finish and nickel-plated hardware; the contemporary Deco-inspired Laurel Drive, with a walnut finish and a mix of accents such as stainless steel; and the classic 18th century-styled Mitchell Place, in mahogany.
Each collection features one or two bedrooms and a heavy emphasis on occasional items. The collections also include leather and fabric upholstery and additional case pieces.
Mitchell Place will debut at Macy's in January.
This is the first licensing agreement in home furnishings for Lauren Ralph Lauren.
