Ikea Canada wins retail ad award

Honor is based on peer voting

Furniture Today Staff -- Furniture Today, October 19, 2009

BURLINGTON, Ontario — Ikea Canada took top honors in the Large Mass Retailer category at the Retail Advertising and Marketing Club of Canada (RAC Canada) awards gala last week.
The RAC Retail Advertising Awards recognize the retail advertisers who best communicate with their customers.
"We always strive to support our company objective - to create a better everyday life for the many, by having fun and creating results-driven advertising that stands out from the crowd," said Kerri Molinaro, president of Ikea Canada. "I would like to thank both our creative agency zig and our media buying partner Mindshare for their efforts in contributing to this award."
The RAC determined the event's winners by polling professionals in the retail marketing industry. They were asked to choose among the best retail advertisers in Canada.
"What makes this award very special is we were chosen by our peers in the retail industry who value the creative and strategic insight that goes into developing impactful campaigns for our brand," added Molinaro.