Furniture Brands appoints Lisa Hanly senior brand manager
Kristin Hawkins assigned to new post in product development
Furniture Today Staff -- Furniture Today, October 19, 2009
AT THE MARKET -- Furniture Brands International has named Lisa Hanly as senior brand manager, a new position with the company.
She comes to the company from Brown Shoe Co., where she was marketing director of the shoes.com division. Before that, she spent 15 years as brand director at Dr. Scholl's footwear.
In her new role, she reports to Dan Markenson, director of customer marketing.
At FBI, Hanley will handle building brand awareness and also will develop consumer marketing programs for Broyhill, including developing Broyhill's consumer ad campaigns and promotions and building awareness and traffic to broyhillfurniture.com.
She also will handle brand communications and public relations efforts and work with the marketing team to support sales and marketing programs.
Broyhill's marketing and communications roles were previously handled by Kristin Hawkins, who has been named new product development stage gate manager for Broyhill, also a new position.
Hawkins has been with Broyhill for the past three years as assistant manager of brand communications.
In her new role, she reports to Broyhill President Jeff Cook and Debbie Beers, FBI's vice president of consumer insights.
She will facilitate team meetings to integrate marketing, sales, finance, merchandising and consumer insight inputs into Broyhill's product development strategy.
She also will work with the merchandising and consumer insight teams to assemble materials for various aspects of the company's consumer testing-driven process relating to product development.
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FBI appoints Hanly senior brand manager
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