Spring Air signs South Korean licensee
BMB Co. will manufacture, import bedding products
David Perry -- Furniture Today, October 29, 2009
 Signing a new license agreement between Spring Air and BMB Co. of Korea are Young Gul Kim, left, of BMB and Spring Air’s Rick Robinson and Eric Spitzer. |
BOSTON — Spring Air International has signed a license agreement with BMB Co., Ltd., a South Korean mattress producer and distributor, that will enable BMB to manufacture and import Spring-Air branded products for distribution throughout South Korea.
BMB Co., based in Kwangju-City, is Spring Air's 13th international licensee. The brand now reaches 32 foreign countries, and also has 13 U.S. manufacturing locations.
Eric Spitzer, Spring Air senior vice president, said BMB will offer the company's flagship Back Supporter brand, Chattam & Wells models, the Spring Air Value line and other branded bedding products.
"Today's overseas market is very interested in U.S. products, including respected mattress brands that offer patented technologies, proprietary features and a range of innerspring and specialty designs," Spitzer said.
BMB is headed by Young Gul Kim, executive advisor, and San Kyu Choi, CEO and president.
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Congrats are due to the keen and striving forces behind these good moves, as one of the original "S" brands try to win back customer confidence. With so much happening elsewhere, SpringAir International expansions would help to re-brand the lines. It is aboyt time that we all look beyond these shores for the future.
Babu Krishnan - 2009-1-11 17:08:14 EST -
great story
bob smith - 2009-30-10 09:35:49 EDT
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