Levels of Discovery opens permanent showroom here
By Furniture Today Staff -- Furniture Today, July 24, 2006
Chicago-based Levels of Discovery, an award-winning children's furniture and decorative accessories manufacturer, debuts its first permanent showroom at Vegas Kids, suite 930e, at the World Market Center.
"We are excited about our entrance into the furniture world by being a part of 'Vegas Kids,'" said Jeff Hutsell, owner and CEO of Levels of Discovery. "Our success in the juvenile specialty, catalog and gift channels has led us to believe mainline furniture stores also will be excited about and successful with our functional furniture collections."
Hutsell founded Levels of Discovery in 2002 with the goal of bringing creativity, fun and joy to the world of children's products, the company said. Each kid-sized piece of furniture is designed with multiple "levels of discovery" — hidden surprises and special little "extras" — to share with parents, siblings and friends.
The company introduced Rock A Buddies, its signature line of kids rocking chairs in 2002 and has increased its product offering to include a variety of themed collections, such as Princess, Firefighter and All Star Sports, that include table and chair sets, toy boxes, clothes stands/growth charts, step stools, vanity and chair sets, bookcases and rocking horses.
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