Share this on

Berkline offers value-priced International Blend

Larry Thomas -- Furniture Today, October 17, 2009

HIGH POINT — Motion upholstery major Berkline is rolling out a lineup of entry-level recliners and sofas that combines custom-order products made domestically with an in-stock program of imported items.

Called International Blend, the effort initially includes seven of the company's top-selling recliners and two motion groups.

The recliners will retail for $299 and $399 while motion sofas will hit $799 and $899, said Rob Burch, CEO.

“It's a combination of value, choice and service,” he said. “The program will create greater gross margins and return on investment for retailers because their overhead costs will be reduced.”

Burch said the imported models will be stocked in two U.S. warehouses in several cover choices, but a number of additional fabric and leather cover options will be available for the same frames on a custom-order basis from Berkline's factory in Morristown, Tenn.

The domestically made customized frames will ship in 21 days or less, while the in-stock, imported frames will ship in three to five days, he said.

“Dealers can order stocked or customized recliners and motion groups and deliver them directly to the consumer without having to warehouse large quantities of furniture,” said Burch.

He said another seven motion groups will be added to the program early next year.

Share this on

Berkline rolls out entry-level line at High Point Market

Oct 14, 2009

Also by this author

Also by Larry Thomas

Featured Company

Surya

For more than 30 years, the name Surya has been synonymous with high quality, innovation and luxury. Our Fall 2009 collections are no exception. Our designers have masterfully created some of the most cutting edge and versatile pieces to date. Encompassing... more

Most Recent Resources

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.