Vaughan expands Kathy Ireland program
By Thomas Russell -- Furniture Today, October 17, 2009
HIGH POINT — Kathy Ireland by Vaughan Furniture will unveil nearly 300 new SKUs this market, marking its second major launch for the licensed line of case goods and occasional furniture.
The new pieces will include bedroom, dining room and occasional tables as well as casual dining.
There will be nine bedrooms and three of those will have companion formal dining sets. The bedrooms will cover Kathy Ireland's Architectural, Americana and Aloha Style Guides.
One bedroom group has an island theme, while another has more Shaker design elements. Others have more contemporary styling that ties in with the Architectural Style Guide.
“In doing our research, it was what people were asking for,” said Taylor Vaughan, president and CEO of Vaughan Furniture. “We're just trying to expand our product offerings for different price points and ideas within the contemporary vein.”
Four-piece bedrooms are targeted to retail from $899 to $1,399. The mix also includes 12 casual dining sets that are targeted to retail from $350 to $700.
The initial product launch for the Kathy Ireland by Vaughan Furniture in April included about 180 bedroom, dining room, occasional and youth furniture pieces. A group called Southern Heritage sold out its first cuttings, while several others, including Georgetown and Pilgrimage, are becoming best sellers, the company said.
Vaughan said the company is pleased with the expanded line and with the response it received from customers who saw it at premarket.
“We are excited about it,” he said. “We have been building up to this all year.”
In a statement, Ireland said she also is excited about the new products. “These extraordinary partners work daily with our team to implement fashion, quality, value and safety into each and every one of our case goods products,” she said.
Vaughan Furniture shows in space 210 of Plaza Suites.
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