Jaipur Rugs developing new line with TV's Dacoda
By Furniture Today Staff -- Furniture Today, October 17, 2009
ATLANTA — Jaipur Rugs says it will introduce a licensed line next year with interior designer and TV personality Chayse Dacoda.
Dacoda, best known for her roles on the TLC show “While You Were Out” and HGTV's “Get It Together,” said the line of hand-woven rugs will be inspired by her passion for various cultures around the world.
“We are thrilled to have the opportunity to partner with Chayse,” Asha Chaudhary, CEO of Jaipur Rugs, said in a statement. “Her designs and innovations inspire style, creativity and individual expression that is very well aligned with the positioning of Jaipur and we are very excited to work together.”
Josh Roberts, Jaipur's vice president of sales and marketing, said the line will be a broad one that will cover a range of price points. The exact timing of the launch hasn't been decided, he said.
Dacoda's company, Dacoda Designs, said licensing opportunities also will be available for other home furnishings products, including furniture, lighting and home accents.
At this week's High Point Market, Jaipur is showing in Showplace, space 3415.
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