Mesner relaunches as Colorado Mattress
By David Perry -- Furniture Today, November 2, 2009
DENVER — Former Spring Air licensee Lester Mesner has reopened his old plant here and is back in business as Colorado Mattress Co., an independent mattress maker.
Mesner said he has rehired his former workers and has regained his biggest previous customer. Now, he says, he can be a more efficient producer, offering better values to his dealers.
“It feels good to be wanted by my former customers,” Mesner said. “This was the major contributor to reopening with the same people in the same building, one that was home to a successful Spring Air franchise since 1949.”
But, Mesner said, Colorado Mattress will have some advantages over the former Spring Air business.
“As an independent, we can improve on that level of service by passing on to our customers a better value because we do not have a financial obligation to a third party, we can be far more efficient by producing a limited line, and we can be even more creative and responsive with product to meet dealers' individual needs,” Mesner said.
He also said he won't have “the restraints of a franchise organization.”
Mesner, president of Colorado Mattress, said most of his workers had been employed by Spring Air for years before they lost their jobs in August 2008 when Spring Air closed the factory.
He said that when the 50,000-square-foot facility became vacant, he and his team were able to set it up in a more efficient layout and do some remodeling.
He said the company secured “the latest in manufacturing equipment” to produce bedding for what he called “meat and potatoes price points.”
The company's new line retails from $299 to $1,199 for distribution in Midwestern states.
Mesner said he has started shipping floor samples and stock to Yotes Inc., a Mattress Firm franchisee with 22 stores in two states.
-
Lester Mesner reopens mattress plant in Denver
Oct 27, 2009
Specialty retailer LoveSac introduces new store design
Kincaid Furniture honors Jimmy and Rosalynn Carter for Habitat work
Belfort Furniture, Lawrance Furniture are NHFA Retailers of Year
Omnia Furniture ends relationship with Kathy Ireland Worldwide
Singapore furniture show expecting increased turnout
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
VIEW ALL GALLERIES
