Anatomic Global's Farley to lead SSA Green Initiative
David Perry -- Furniture Today, November 2, 2009
FRIANT, Calif. — The Specialty Sleep Assn. has named Anatomic Global CEO David Farley as chairman of its Green Initiative.
Farley, an engineer by training who is known for speaking his mind, will head the SSA's effort to identify, define and standardize how mattress manufacturers and retailers label “green” and “natural” sleep products.
“We are excited to welcome David as chairman,” said SSA President Dale Read. “He provides a unique combination of engineering and bedding industry experience that will provide the SSA Green Initiative Governing Board wonderful insight and leadership.”
Farley has more than 25 years of experience in the foam industry and holds 27 patents on the anatomic uses of foam. He has an MBA from Pepperdine University.
Anatomic Global, established in 2007, is an OEM supplier of memory foam products on the Internet. The company is now expanding distribution to brick-and-mortar retailers.
Farley joins Jeff Scorziell, president of Anatomic Global, on the green initiative's initial governing board.
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