Vitra's acquisition of Artek perfect Scandinavian business marriage
December 4, 2013,
Vitra, a Swiss design and architecture firm that acquired Artek in September, produces the Panton chair and other modern designs.
Vitra acquired Artek in September, and company officials said that the deal would give Artek more global exposure and strengthen the company, previously owned by Swedish investment company Proventus.
"The international dimension, which was a clear goal already in Artek's founding manifesto of 1935, needed to be revitalized," said Mirkku Kullberg, Artek's CEO, in a statement released with the initial announcement. "That arena is where we want to be, and alliances or ownership arrangements are one way of building the future."
The details of the sale were not made public, but Kullberg said the companies share several synergies that will strengthen Artek during a prolonged economic downturn in Europe.
"For Vitra, Aalto and Artek have been admired references for decades," Kullberg said during an exclusive interview with Furniture/Today. "Aalto is represented with over 200 objects in the collection of the Vitra Design Museum, and in 2014 the Vitra Design Museum is set to stage a major exhibition on Aalto. Artek, on the other hand, successfully represents Vitra in Finland. Both Artek and Vitra are more than commercial companies. They are projects that combine cultural commercial aspects."
Aalto's stools and lamps, sold by Artek, are considered icons of modern style. Vitra manufactures the work of several renowned modern furniture designers, including Verner Panton and Charles and Ray Eames. The shared design aesthetic is an important component of the acquisition, according to Kullberg.
"Artek and Vitra have similar value systems," she said. "They both have their roots in the modernist movement and share the conviction that the quality of our everyday lives can be improved by honest design. Both companies work with great classics - Vitra with the Eames, Nelson, Prouve' and Panton, and Artek with Aalto, (Ilmari) Tapiovaara and a recent collaboration with (Yrjo) Kukkapuro."
The European economy continues to challenge established companies like Artek, and the company will be exploring ways to cut costs, officials said. Vitra has six production sites, including two in Germany and one in Zhuhai, China.
Alvar Aalto founded Artek in 1935.
The Second Cycle store and museum in Helsinki showcases vintage modern design from companies including Artek.
This chair, manufactured by Artek, highlights the company’s modern design aesthetic.
"At the moment, both parties will continue according to their own plans. It is the intention of Artek and Vitra to give the designs of Aalto and Tapiovaara greater exposure, and Vitra's channels will help to do so. But they are part of the Artek collection and Artek will continue to have its own presence and policy."
Most Viewed Articles
Related Content By Author
From the desks of Furniture Today's editors ...
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* One tip that will get customers to leave reviews
* Why buying online is harder than consumers think
Furniture Factory 4.0
If you missed our recent webcast with Lectra on what the furniture factory of the future will look like, then you can click here to watch the recorded version. Topics include what trends and challenges are affecting furniture factories in the US & Worldwide and how these challenges are changing furniture production.